This relates to Tip #2 in the previous post.  Here's a graphic tool that you can use to go through your marketing program for the remainder of the year and to kick off 2018: MARKETING AUDIT: The audit begins in the center - taking a look at your positioning - what differentiates your product among all the ...

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As we finish out the year, it's a great time to develop a 2017 Marketing Plan for your business. In an earlier post, there's information on the 5 simple steps to an actionable marketing plan, using The FOCUS Approach. This post will discuss Step 3 - Create Your Visibility.  This may be the most fun ...

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"There are so many photographers - it's hard to find a niche".  Words that are often heard and true for so many businesses.  Differentiation is important if you want to market your work.  I'm not a photographer or an artist - as a marketer I've evolved into working with photographers over the last several years.  The ...

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Here’s an approach that resonates with creative businesses.  Focus is 5 steps to a creative and actionable marketing program. F – Find your market.  This includes your positioning – how do you differentiate your business from others in your category. O – Optimize your plan.  The marketing plan is a path to success!  Successful companies have a ...

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