Monthly Archives: October 2017

This relates to Tip #2 in the previous post.  Here's a graphic tool that you can use to go through your marketing program for the remainder of the year and to kick off 2018: MARKETING AUDIT: The audit begins in the center - taking a look at your positioning - what differentiates your product among all the ...

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Take a look at this graphic.  Do any of these ring true for you?  I've met and worked with many reluctant marketers.  They are reluctant for many reasons.  Most would rather work at their passion, their craft, their business...rather than marketing.  Marketing can be intimidating, although it doesn't have to be.  There are simple and ...

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