Take a look at this graphic. Do any of these ring true for you? I've met and worked with many reluctant marketers. They are reluctant for many reasons. Most would rather work at their passion, their craft, their business...rather than marketing. Marketing can be intimidating, although it doesn't have to be. There are simple and ...
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In 2016, I launched a new website designed by Patrick Smith of CODEIT DESIGN. I’ve known Patrick for a few years now and worked with him on some of CODEIT’s marketing programs. He has developed a true niche working with many acclaimed photographers in the design and on-going maintenance of their sites. This includes custom ...
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FOCUS: O ~ Optimize Your Plan or your Path to Success! Over the last few weeks I've had several favorable comments on the FOCUS approach to a marketing program. There are many ways to market and this approach is just one way to plan, organize, develop and implement marketing programs. I'm excited to be presenting these ...
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Since it's Leap Day, here's a fun, inspirational image by photographer Bruce Siulinski (my husband). Here we are at Grafton Notch in New Hampshire in October 2015. What a beautiful vista. Bruce's favorite subjects are landscapes often of the mountains and coast of North Carolina or returning to scenes from his Maine and New England roots. In ...
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"There are so many photographers - it's hard to find a niche". Words that are often heard and true for so many businesses. Differentiation is important if you want to market your work. I'm not a photographer or an artist - as a marketer I've evolved into working with photographers over the last several years. The ...
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Here’s an approach that resonates with creative businesses. Focus is 5 steps to a creative and actionable marketing program. F – Find your market. This includes your positioning – how do you differentiate your business from others in your category. O – Optimize your plan. The marketing plan is a path to success! Successful companies have a ...
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At the April meeting (2012) of Carolina Nature Photographers Association (CNPA) Charlotte Region I presented Marketing for Photographers & Photographer Marketing Stories. It was great catching up with old friends and meeting new ones. It’s always fun to share marketing tips! Some of the topics covered: Marketing Materials for Photographers – or what I call a standard ...
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