Creative Marketing Plans

Successful companies plan and budget marketing activities with a blueprint for the year. Creative marketing plans use information, materials, images, graphics, and calendars that work for you. There's no one size fits all. I work with clients to develop a custom plan based on business goals. A plan that you will want to use and implement. Each plan is custom and includes: positioning and target audience, marketing objectives and marketing strategies, key messages, Make it Happen! tactics, calendar, budget and tracking/evaluation.

Artist Toolkits

Whether you want to approach a gallery, submit your work for publication or share with a potential client; an artist toolkit is a foundation piece that you will use again and again. What to include? It will vary for each artist and can easily be updated. Here are content examples: business card, business letter, artist bio, hangtag, price sheet, fact sheet, color sheet "mini-brochure", press samples, follow-up postcard. Learn more about working with Joan to develop the materials for your artist toolkit!

The Focus Approach

Joan has developed a five step approach to a successful marketing program. The approach – FOCUS – provides clients with a marketing process that is cost-efficient, time-efficient, effective and fun to implement. The five steps:

  • F – Find your market.
  • O – Optimize your plan. Your path to success.
  • C – Create your visibility.
  • U – Unite with your audience.
  • S – Sustain & Grow.

Content Development and Editorial Calendars

We've heard it many times – content is king! Where do you start when developing content for your social media platforms? An editorial calendar is a great tool and no longer only for publications and media. There are many different formats that can help guide your content development for the year. I work with clients to develop an editorial calendar and to generate ideas and copy for their marketing platforms. This includes copy writing for the web, marketing materials and writing blog posts.

Public Relations

Public relations is an effective and economical tool for business. Media outlets are looking for news and compelling stories about business – your business.

Press Release Writing and Distribution

This is a foundation piece for business. When you have news – let your customers and potential customers know. Make sure it is news – a new product, a new hire, an event, an award – and not sales oriented. I'll do the interviewing, the writing, and the distribution. This saves you time to work on your craft and business. Your release can also find a home right on your website in addition to media outlets. I'll also provide a press release template for easy update in the future.

Media Kit Development

Photographers, artisans and creative businesses can benefit from a professional media kit that's ready to go. There are so many uses for a media kit and the contents can be assembled based on need. Sample contents include a press release, company fact sheet, company background sheet, bio sheets, sample work images, and other custom pieces. Media kit elements can also be used in the press area of your website.

Digital Public Relations

Digital public relations is a growing area and can certainly benefit your business. Like traditional public relations what you develop and share will be based on your business strategy and goals. Now businesses have the opportunity to share releases, media information, articles and more via their website and other social media tools. Have digital public relations materials developed and ready to help grow your business.


Joan will deliver an inspiring and professional presentation or custom seminar. Her topics include: the FOCUS approach - 5 steps to an actionable marketing program, the intersection of art and business, how to visually present your business, how to use public relations and digital PR, content development, finding time for marketing. The presentations deliver case studies and examples of economical and practical marketing tools. Joan welcomes custom seminars and will design a creative marketing presentation that will resonate with your business.

What Joan Van Orman clients say?