About Me

Hi! If you're a photographer, artisan or creative business – let's chat! I'm passionate about helping creative businesses develop their niche, plan their marketing, create visibility and build success! Maybe you need assistance with only a part of your marketing program – that's fine.

Maybe it's developing a marketing plan - an actionable plan that you'll really want to use. Maybe it's help setting up your social media editorial calendar, developing content for your marketing platforms or writing a press release. There are so many ways to economically implement a targeted marketing plan.

Joan VanOrman is a marketing professional specializing in marketing communications and public relations for photographers, artisans and creative businesses. Her background includes strategic and focused marketing planning, brand management and public relations.

  • Business owner with over 10 years marketing experience in retail and service industries. Strong emphasis on the photographic market.
  • Marketing Communications Director with Verizon and GTE, leading telecom companies.
  • Bachelor of Arts and Master of Arts in Advertising from College of Communications Arts at Michigan State University.
  • Brevard/Transylvania NC Businessperson of the Year 2009
  • SCORE Small Business of the Year 2009
  • Joan has served on numerous art committees and boards, has spoken to arts and photography organizations and has served as a judge for art and photography contests and grant awards.
  • Lives in Brevard, North Carolina with her husband Bruce Siulinski (a photographer and custom framer).

Joan is passionate about community involvement and volunteerism. She is a current member, Board member and past president of Rotary Club of Pisgah Forest, is on the board of Vision Transylvania, a community leadership development program, has served on the Boards of Transylvania/Brevard Chamber of Commerce and Tourism Development Authority and the Transylvania Community Arts Council.

Past Speaking Engagements:

  • Brevard/Transylvania Chamber of Commerce. Topic: Your Personalized 2016 Marketing Plan
  • Western North Carolina Foto Fest Topic: Marketing Tools & Inspiration at 1st annual event
  • Land of Waterfalls Camera Club Topic: Photographer Marketing Stories
  • Bluewood Photography (Gallery) Topic: Marketing for Photographers
  • Brevard/Transylvania Chamber of Commerce Topic: Marketing Action Planning
  • Carolina Nature Photographers Association (CNPA) Charlotte Chapter Topic: Marketing Tools for Photographers
  • Blue Ridge Community College Small Business Center: Marketing Materials for Craft Artists
  • American Marketing Association (Dallas Chapter) Topic: Branding