Successful companies plan and budget marketing activities with a blueprint for the year. Creative marketing plans use information, materials, images, graphics, and calendars that work for you. There's no one size fits all. I work with clients to develop a custom plan based on business goals.
Joan's passion for photography and marketing has translated into an innovative niche that helps clients find the right image. She develops options and then procures images for home and business décor, for business marketing, for presentations and more.
We've heard it many times – content is king! Where do you start when developing content for your business? I work with clients to develop an editorial calendar and to generate ideas and copy for their marketing platforms. This includes copy writing for the web, marketing materials and blog posts.
Public relations is an effective and economical tool for business. Media outlets are looking for news and compelling stories about business – your business. Joan's services include press release writing and distribution, media kit development, digital public relations and speaking.
The Focus Approach
Joan has developed a five step approach to a successful marketing program. The approach – FOCUS – provides clients with a marketing process that is cost-efficient, time-efficient, effective and fun to implement. The approach begins with defining your niche - how your business is differentiated. This first step is essential to a custom and effective plan for your business.
Joan will deliver an inspiring and professional presentation or custom seminar. The presentations deliver case studies and examples of economical and practical marketing tools. Joan welcomes custom seminars and will design a creative marketing presentation that will resonate with your business.